Google Brings In Historical Changes To Paid Advertisement Algorithm

The visual use of Metaphor: Visual metaphors have always made audiences go in awe and when used right it’s worth it. Use visual metaphors which are relate able and obvious. Find hidden visual meaning in an object or idea and incorporate…
Uniqueness: Know how to stand out from your competitors, analyze factors that make you different from others and apply your differentiation to your advertising. Focusing on developing a unique selling proposition (USP) is the first stage, at this point don’t get…
Growing customer base quickly will not happen overnight instead you will have to set practical strategies to in order to reach your target market. Discover smarter ways in which you could advertise in a cost efficient manner. There is no…
What else can be a wonderful opportunity for a business then getting a grand platform to promote its brand. An event like TOIFA is the perfect medium for any type of brand awareness and promotional activities as it has an impressive viewership. Not only…
Businesses have become very aggressive in their marketing strategies with various digital media platforms. Cost per click (CPC), click-thru rate(CTR), cost per action (CPA) and cost per lead (CPL) have become the yardsticks to measure the success rate of any…
With Facebook and Twitter are personalizing their content to target a tailored audience, Google is not left behind. The search engine giant has forayed into the identity-based targeting with the introduction of ‘Customer Match‘ in Adwords. The new feature will…